William E. Swanger III, APR
William Swanger is Vice President
for Corporate Communications with Diakon Lutheran Social Ministries.
He oversees all corporate communications including strategic communications
planning, crisis communication, and public relations, as well as publications
and collateral materials, advertising, media relations, Web-site creation,
and video production.
Before being named to his current position, Mr. Swanger was executive
for communications with Tressler Lutheran Services, one of the two
agencies that created Diakon in 2000. He joined that organization
as public information specialist in 1978 and was soon promoted to
director of public information and, later, to executive. He is a former
newspaper editor and reporter.
A member of the Pennsylvania Public Relations Society and past president of the Central Pennsylvania chapter of the Public Relations
Society of America, Mr. Swanger is nationally accredited in public
relations.
He has received national, regional, and local awards for public relations,
publications, and writing, including four Keystone Awards, a dozen
local and regional IABC awards (including "Best of Show"),
more than a dozen national APEX awards including a Grand Award, a
PANPHA public relations award, and several national Mature Media awards.
Mr. Swanger holds a bachelor's degree from Susquehanna University,
Selinsgrove, Pa., from which he was graduated cum laude and received
departmental honors in English literature. He is currently working
on his thesis for a master's degree in strategic communications from the School of
Journalism at the University of Missouri-Columbia. A freelance writer,
he has sold articles to national publications, newspapers, and business
journals and provided public relations consultation to the former National
Association of Lutheran Ministries for the Aging.
Mr. Swanger works in Diakon's support services office at 960 Century
Drive, Mechanicsburg, Pa., and can be reached by telephone at (717)
795-0307.
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