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In 2006, Diakon Lutheran Social Ministries launched a branding
campaign designed to display the depth and breadth of the services
we offer to our neighbors throughout Pennsylvania, Maryland, and Delaware.
The campaign included television commercials, print advertising, radio
spots, redesigned newsletters, and more—all created around the
theme of Many Hands. One Heart., a powerful description of the way
our many staff members and many programs reach out, with one heart,
to touch the lives of thousands upon thousands of persons each year.
A number of the elements of the campaign are available for you to
view. Simply click the links below to watch videos of our television
commercials and speakers bureau video or hear our radio commercials
(the videos are mpgs—please note these are large files—while
the radio spots are in mp3 format for quicker downloading); view
PDFs of our print ads; or read Word documents that provide more information
on the residents and clients who participated in our videos (the links
open new browser windows).
Our 2007 campaign, which ties local programs to our theme of Many Hands. One Heart. is under way. Check back soon to view PDFs of our new advertisements and watch local highways during the summer and early fall of 2007 for our new billboards!
Video and audio files
Television
Commercial #1
Television
Commercial #2
Television
Commercial #3
Radio
Spot #1
Radio
Spot #2
Speakers
Bureau Video
Print advertisements (PDF files)
Adoption & Foster Care advertisement
Hospice
Services advertisement
Youth
Services advertisement
Diakon
overall advertisement
Senior
Living Services advertisement
Assisted
Living Services advertisement
Family
Life Services advertisement
Stories of those behind the advertisements (Word documents)
Adrian and Anna
Amy
Dorothy
Marvin
The Vetter Children
The Wooding Family
Please note that the cross+D is a registered trademark of Diakon Lutheran Social Ministries. Many Hands. One Heart. is a trademark of Diakon Lutheran Social Ministries, pending registration.
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